If you're a content creator looking to make your mark on YouTube in 2023, it's important to recognize that not all content niches are created equal. While YouTube offers numerous opportunities for creators to showcase their talent and build a strong following, certain niches may be more popular, competitive and financially rewarding than others.
In this article, we will explore some of the most exciting new niches for content creators on YouTube in 2023.
Despite the competition, YouTube, the second-most visited website worldwide, remains the go-to platform for creators to showcase their talent and build a strong presence with people spending an average of 19 minutes per day on the platform.
Also, the increasing popularity of YouTube is evident from its premium services, having 20 million paying users in the U.S. in 2020. The number of YouTube Premium subscribers is projected to reach approximately 28 million by 2024.
If your goal on YouTube is purely for entertainment and you're not concerned about gaining a substantial following or views, you have the freedom to discuss any topic that interests you.
However, if you intend to launch a YouTube channel for business reasons, your content must be tailored to appeal to your target audience. In other words, you must select which niches you want to explore to attract the appropriate viewers.
So, let's dive into the top youtube niches for content creators in 2023 and discover the latest trends that are taking the platform by storm!
Gaming
One niche that has been gaining tremendous momentum in recent years is the gaming industry. The gaming industry, once considered a niche hobby, has now become one of the largest markets in the entertainment industry, valued at a staggering $197.11 billion.
With those numbers, it's no surprise that gaming content has become one of the most popular niches for YouTube content creators in 2023. In fact, some of the highest-earning YouTubers, including Ninja, Pokimane and The Game Theorists, belong to the gaming niche. Content creators in this niche typically have CPM rates averaging around $1.40.
Gaming content includes game reviews, playthroughs, tutorials, and live streams. With new games being released every year, there's always something fresh and exciting for gaming creators to explore and share with their audience. Gaming creators can also specialize in different genres, such as RPGs, FPS, or simulation games, providing endless possibilities for content creation.
On top of that, the gaming industry is witnessing the explosive rise of esports, which is expected to reach almost $1.6 billion in 2023, representing a 15.5% compound annual growth rate from 2018 levels.
Content creators should leverage the excitement of competitive gaming. To give a recent context, take this year’s VCT (VALORANT Champions Tour) LOCK//IN Brazil as an example. With millions of viewers tuning in to the event on YouTube, Valorant Esports gains more than just pay-per-view as it opens doors to possible sponsorships and brand partnerships.
Technology
In the ever-evolving world of technology, staying up to date with the latest gadgets and innovations can be challenging. This is where technology and gadget content creators come in, providing viewers with informative and engaging reviews and demonstrations of the latest products.
As technology advances, the demand for these types of videos is skyrocketing, with channels like Linus Tech Tips, Technology Gyan, CNET and Tech Insider racking up more than 10 billion views from a little bit shy of 1,500 videos alone – making this niche an excellent opportunity for content creators. On average, general tech channels can anticipate $2.39 per 1,000 clicks.
With the rapid growth of the tech industry, viewers are constantly seeking the latest information on everything from smartphones and laptops to drones and smart home devices.
In addition to product reviews and demonstrations, technology YouTube channels also provide news and analysis of the latest trends in the tech industry. They cover topics such as new product releases, industry events and emerging technologies, helping viewers understand the bigger picture and stay ahead of the curve.
Finance
The COVID-19 pandemic has profoundly impacted the global economy and resulted in a potential loss of 10% in future earnings for current students between 15–24 years old. This has prompted people to become more financially conscious and seek reliable information on personal finance and investments.
In recent years, viewers have been turning to YouTube for guidance on investing, market insights and smart financial strategies. This has created a significant opportunity for content creators to provide valuable information on personal finance and investment topics, including stock trading, retirement planning, and credit and debt management.
Content creators may also provide insights into trading cryptocurrencies. This involves buying and selling cryptocurrencies in response to market trends, aiming to profit from short-term price movements. This strategy, however, can be risky, as cryptocurrency prices can be highly volatile.
With the continued growth of the gig economy and the rise of digital currencies, viewers are looking for content creators who can provide expert advice on financial matters. Content creators in the finance and investments niche, like Altcoin Daily and Coin Bureau, can earn high CPM rates of up to $12.
Making money online
The niche of making money online involves providing guidance on generating income through various online channels, such as e-commerce, affiliate marketing, blogging, and more.
On average, content creators in this niche earn a CPM of $13.52. Moreover, some sub-niches are even more profitable, such as content focused on making income through affiliate marketing, which can result in CPM rates as high as $22.
Affiliate marketing on YouTube is similar to traditional affiliate marketing, where affiliates promote links in their video descriptions and earn a commission on sales. The difference is that YouTube's video format provides a unique opportunity to connect with the audience on a personal level, making it an attractive option for affiliate marketers.
On YouTube, creators can use various types of videos to promote products and services and earn a commission on sales. One type of video is product reviews, like Matt Randon’s skin care product review, which can inform viewers about the features and benefits of a particular product.
Creators can also make tutorials and how-to videos demonstrating how to use a product or service. Additionally, unboxing and haul videos can showcase multiple products, and comparison videos can help viewers choose between options.
Lifestyle & productivity
There are a plethora of self-improvement videos available online, particularly on YouTube. These videos usually assist in skill-building and personal growth, enabling individuals to progress in their lives.
Creators in this niche often offer tips and strategies for overcoming common obstacles to productivity and personal growth. They may provide advice on time management, goal-setting, and habit formation, as well as tips on developing a positive mindset and staying motivated.
Lifestyle YouTubers, like Shea Whitney and Helen Anderson, typically receive CPM rates averaging $3.47.
Personal development and productivity content are frequently presented in a relatable and accessible manner, using real-life examples and personal anecdotes to connect with viewers. Many creators also encourage interaction with their audience, inviting them to share their own experiences and ask questions.
After you find out your niche on YouTube, you might also be interested in knowing how to grow your audience by hacking into YouTube's algorithm. Read more about the basic strategies here.
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