Origin Hope’s people get to know and enforce whatever style and requirements you need, building expertise and a pool of people to strategize alongside you.
This “brain trust” system both allows Origin Hope to adapt to the most stringent compliance, Tone-of-Voice, or language demands; and equips us to help plan future work and take on additional responsibilities within the same retainer.
This pushes the value of the relationship up and lets clients redirect their energies.
Long form case studies
Thought leadership in the complex and changing world of global payments
The client engaged Origin Hope to help their marketing department deliver regular, high-quality content to mark it out as a thought leader in the field.
We took over weekly blog production, researched and wrote white papers up to 10,000 words long. We produced almost all the content on the client's extensive online resource for the international payments industry.
Producing diverse content for the portfolio influencer marketing pioneers.
The client had significant content requirements with varied formats and stringent Tone of Voice guidelines, but was unable to source it from other options on the market: they were either unaffordable, quality-inconsistent or slow to deliver.
Origin Hope at once delivered articles on diverse topics that were SEO-friendly and able to meet the client’s difficult Tone of Voice requirements, which included serious topics in a light-hearted way for younger audiences.
Writing core SEO content, reviews and daily sports picks for US, India.
The client engaged Origin Hope to ramp up the volume of sports picks and review updates for its suite of sports betting sites in the US and India.
We followed stringent requirements, producing revenue-generating content from the first day and consistently outranking competitors in SEO performance scores through our updates and maintenance of evergreen content. The client saw an immediate, lasting increase in publishing volumes and revenues where they did not before.