Producing diverse content on behalf of influencer marketing pioneers.
The client had significant content requirements with varied formats and stringent Tone of Voice guidelines, but was unable to source it from other options on the market: they were either unaffordable, quality-inconsistent or slow to deliver. Origin Hope at once delivered articles on diverse topics that were SEO-friendly and able to meet the client’s difficult Tone of Voice requirements, which included serious topics in a light-hearted way for younger audiences. The client passed increasing amounts of content work to Origin Hope from different divisions to increase overall productivity, giving their own team more time and resources for research.