Identify and influence patterns of media coverage and journalist sourcing. Take action to enter the discussion.
Shape micro-discussions and the flow of information
Influence and feed coverage by identifying how information flows into societal and press orbits. Win favour by bringing useful information to time-poor journalists by appearing in these routes.
Press coverage and PR influence is too focused on a narrow scope of actions and capabilities.
Improve both quality of information for publishers and audiences while accessing a new world of client actions