This is a one-minute guide to providing useful, detailed content.
It sounds obvious but a lot of people do not make this their number one priority. Nothing else matters in the long run if what you put out there does not have value to the people you want to reach.
Getting content out and found has become such an overwhelming priority for so long that the quality of the content and the information it conveys has declined.
Even if audience numbers are low, quality will be quality forever, even if the content is long past relevance. This matters to people who find it. If three people read an article, but they are the right three people, that matters far more than 1 million people reading it.
After grabbing attention, you have to back it up by delivering value in return for that attention. That means detailed, helpful content. Structure your articles well, dividing information into scannable sections, and using formatting like bullet points, numbered lists, subheadings and bold text.
For practical guidance, this checklist helps teams make a strategy, stick to it, and review it. It is a guide for content experts and content debutantes.
This article appeared as part of This is how you make great corporate blogs.
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