The content marketing checklist: a cheat sheet to keep you on track

Content marketing checklist. (Unsplash/Campaign Creators)

It is easy to lose sight of what you need to do: this checklist gets you back on track. 

These are the factors that make content high-quality and engaging. Take care of them and the content will take care of itself. 

Use this as a checklist to share with your team and review how you approach projects and provide guidance as you go through the process. 

  • Your content should actually solve people’s problems - meaning, the people who make up your audience.
  • Actionable tips and strategic advice based on experience and expertise. You may include curated resources like tools, downloads and datasets.
  • Educational pieces that build knowledge, like step-by-step guides and how-to articles. Teach your audience something new.
  • Engaging storytelling and case studies to connect with readers. Personalize posts to build relationships.
  • Visual assets like images, charts and videos reinforce points and add variety. Canva and Venngage are helpful design tools.
  • Links to reputable external sources to demonstrate authority and provide value for readers. Back up your claims.
  • Clearly defined next steps and calls-to-action so readers know what you want them to do after reading. Subscribe, download something, share, buy a product, etc. 

Origin Hope provides any content operation with newsroom efficiency, powered by its optimized processes, AI technology and excellent customer service. We work with marketing departments, independent creators, publishers and media groups around the world. Get in touch here.