This is a one-minute guide to editing and refining your articles.
After writing your articles, edit the posts to refine the content. Check for issues with flow, tone, sentence structure, and readability. Use free tools like Grammarly or the Hemingway App to help spot errors - but always complement that with the work you do yourself.
A good way to think about online tools is as a prompt to engage the creative or critical reasoning sides of your brain. You should never rely on them, because you can assume plenty of people are already doing that. But using them to keep you challenging what you do - that is a great idea.
Make sure you do the small things, like optimizing your meta description and tags with keywords when publishing your content. This helps search engines understand your articles.
It should go without saying, but push your posts on social media increase reach, and even if the posts are not hugely successful, you are increasing the online presence of that piece of content.
This means you should always include a draft social media post that others can play with to get a post out with minimal effort. Work on that as you edit.
This article appeared as part of This is how you make great corporate blogs.
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