This is a one-minute guide to knowing your target audience.
The first step to creating a high-quality article is getting to know your target audience. You need to understand their interests, challenges, goals and questions so you can create content that resonates with them.
Start by creating audience personas that clearly define your ideal customers. Outline details like demographics, common objections and reasons for using your product or service. This will help you create content tailored to their needs.
You should go through every stage of the content process with your audience in mind. Always judge the work - from the information it offers to the sentence structure you choose, and the careful use of vocabulary - from an outsider's perspective.
You have to be ruthless about this. It is hard, and emotionally a little bruising, but it works and almost nobody does it.
This article appeared as part of This is how you make great corporate blogs.
Origin Hope makes content impossible, possible - for any client, anywhere. It fits around any client’s changing needs - maintaining service 24/7 and long into the future - and at unmatched costs, with rates 50-95% cheaper than anything else on the market. Origin Hope transforms what clients can do by packaging its world-leading tech and workflows - powered by newsroom efficiency, optimized processes, AI technologies, all wrapped in superb customer service that manages production and delivery. Origin Hope works for anyone, anywhere. Tap here.