This is a one-minute guide to crafting compelling titles, introductions, and transitions.
Your headlines and introductions need to capture attention quickly. Don’t bury your headline in fancy words. Be clear about the topic and highlight the benefits the readers will get.
Some simple but reliable headline formulas include:
- How to [achieve a goal]
- The [number] [adjective] ways to [achieve a goal]
- [Number] tips for [your audience]
For example, "5 Easy Ways to Boost Your Conversion Rates" tells readers they will learn specific strategies for a goal. You can also use “How to” or “How [[GROUP/INDIVIDUALS]] Boost Conversion Rates”.
Use your imagination to make your headline stand out from others, by keeping it simple and clear, but revealing some insight your piece offers.
In your intro paragraph, summarize the content and focus on your audience. Highlight the value they’ll receive, and try to incorporate the keywords you want to target.
As you go through the piece, focus on the journey of the reader, bringing them smoothly through to the finish.
This article appeared as part of This is how you make great corporate blogs.
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