Digital marketing contributes significantly to brand promotion and positioning. Over 80 percent of marketers say content is a part of their core business strategies because it drives revenues. Companies that don't invest in digital marketing will struggle to compete against players in the same industry.
There are many forms of digital marketing, but they all come down to one specific: content.
Content is the communication of valuable insight or information to the outside world, through your target audience they can establish your identity and build a relationship with you and your brand.
To companies whose core businesses are not content-related, generating content on a regular basis is often a strain on resources. Getting help from a content service provider is often a smart choice, even if just to complement an internal team at lower resource cost and for an efficiency gain, as well as to help test the water on new content without taking on so much risk.
If you’re already outsourcing your content or are looking to do so, a specialized corporate content service can greatly advance your business. The service can help you ensure the timeliness, quality and consistency of your content output.
01: Ensuring the timeliness of content production
Content helps a company build its brand, attract new customers and increase credibility. A company needs to produce content regularly through its various channels to keep audiences engaged. However, it may struggle to maintain content production schedules, especially if it competes with the time needed for business-critical tasks.
A corporate content provider can ensure delivery according to your content calendar — since that is their business-critical function, you can rely on it happening. Content creation agencies excel in efficient project management, streamlined processes, and rapid delivery.
They ensure a steady stream of engaging and relevant content, helping your brand maintain a strong online presence and stay competitive. They handle substantial workloads, adhere to tight schedules, and leverage dedicated teams and optimized workflows to deliver high-quality content quickly.
In addition, this arrangement can be more cost-effective, especially if you are operating with a small team.
02: Increasing sales conversion rates through high-quality content
Content provides value to your brand in this digital era. It establishes your brand's authority in the industry and elevates your presence in the public's eye. High-quality content can boost sales conversion rates. About 47 percent of buyers say they look for three to five pieces of content before contacting sales representatives.
However, delivering high-quality content at a consistent pace isn't easy work. Topic research, writing and shooting videos are only a small part of the content production journey. The high workload may lead to burnout, preventing you from delivering new ideas to the table.
Collaborating with content creation agencies brings fresh ideas and industry expertise. Beyond maintaining your existing audience by ensuring that you constantly have original and new content to satiate your target market, it can also broaden your market. These agencies use advanced tools and technologies to streamline content production and improve its quality and reach.
Depending on your chosen service, you might also gain access to multilingual content creation services to break language barriers, enhance inclusivity, and broaden your customer base, driving higher engagement and conversions.
Expanding your content strategy to include multiple languages can significantly boost your brand's digital footprint and market penetration.
03: Nailing the brand voice
A solid content management strategy allows you to develop a brand voice. Presenting a unique voice makes you stand out in the industry, which will eventually reflect in your revenues.
Nailing the brand voice requires your understanding of the brand's values and the skillset to craft your content accordingly. Given its importance, some businesses even hire experts to help them find their voice.
In addition to getting the voice right, maintaining consistency despite using multiple content channels is pivotal. A style guide sets up parameters for content creators. It ensures that each post delivers a similar tone, message and value. Creating a style guide is even more necessary if you outsource talent for content production so the results remain true to the brand.
04: Ensuring content fit across platforms
Marketers acknowledge that internet users have different preferences. Some may enjoy reading long-form copies, while others prefer information presented in an audiovisual format.
Providing content via multiple channels will broaden your outreach. Yet, ensuring that customers get a consistent experience across these channels is no less important.
Ensuring that content fits perfectly with your target channels is a big feat. Each media has a distinct interface. Poor content-media fit can reduce your audience's enjoyment of consuming your posts.
Transforming content from one format to another isn't an instant process. You need to have the necessary skills, and more importantly, enough time to do so. Corporate content services tackle this challenge for your business. They can deliver content that fits your target channels by your request. But the decision on which platforms to prioritize is in your hand.
Instead of focusing on production, your team can focus on making working together across departments to ensure successful omnichannel marketing. Choose marketing channels that align with your target audience through data and analytics.
05: Opportunities for business development
Keeping your content fresh helps you compete with other creators in the industry. It's impossible to produce new ideas all the time, especially if you have other tasks to finish.
External help provides a new perspective to develop your content. Your business will also thrive as the audience receive the content well.
Content creation isn't only about delivering what your consumers want to see. You can gain market insights from your content metrics.
Metrics — including impressions, click-through rate and leads — help businesses project industry trends and understand their market segmentation better. Delegating content production allows you to analyze these data and set a clearer direction for business expansion instead of focusing on what to publish.
Origin Hope provides any content operation with newsroom efficiency, powered by its optimized processes, AI technology and excellent customer service. We work with marketing departments, independent creators, publishers and media groups around the world. Get in touch here.