US news unicorn

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Bringing top-tier performance to industry-specific news content.

The client had a strong design offering, but its editorial had struggled for presence online. Origin Hope created high-quality news content of interest to executive-level audiences on specific B2B industry issues. Page views and engagement rose immediately and stayed high, while the client came to dominate SEO rankings for its targets, often long after publication. Origin Hope also produced in-depth coverage of industry topics by conducting independent research then identifying and securing interviews with prominent industry figures. Finally, Origin Hope conducted interviews for paid long-form pieces covering very niche industry topics in great detail; lengthy written work with many stakeholders, including PR staff, C-suite, compliance departments, designers, sales teams, account managers and often multiple companies.

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