Helping a regional newspaper establish a profit-generating features desk.
The client fielded multiple offers to publish custom content, branded content and advertorials without a proper division to publish them in. Origin Hope set up a remote news and features desk, which included as standard practice the cultivation of sources, stories and interviews. The client was able to launch a new segment largely filled with Origin Hope content, in which it could publish paid features without damaging the news brand, bringing in a valuable new revenue stream.