Thought leadership in the complex and changing world of global payments
The client engaged Origin Hope to help their marketing department deliver regular, high-quality content to mark it out as a thought leader in the field. We took over weekly blog production, researched and wrote white papers up to 10,000 words long. We produced almost all the content on the client's extensive online resource for the international payments industry. The client saw very large jumps in its follower growth and engagement rates, and also acquired major clients through content lead capture. Content produced by Origin Hope was successfully syndicated to national publications.
Engaging Origin has halved the workload of our marketing team and allowed us to redistribute their work more strategically. While we have at least doubled the quantity of content we produce, it remains at a consistently high quality, too. On LinkedIn, our following jumped more than fivefold in the first year of our partnership with Origin Hope. Working with Origin has been a pleasure. The team consistently strives to deliver the maximum value from the briefs they are given and are always willing to have an adaptive approach. The quality of work is exceptional and the needs of us as a client is always at the forefront of their thinking.